Suzuki GB’s ATV Division and its network of dealers recently converged on Wyboston Lakes Conference Centre for its annual Dealer Conference.
The event took place on the 13th and 14th November and was an opportunity for Suzuki to review its successful activities during 2013. Suzuki ATV’s Sales and Marketing Manager Gareth Lumsdaine, took the opportunity to break the exciting news to the ATV dealer network, that thanks to their hard work, market share had grown in excess of 2% year to date, in comparison to the same period in 2012. Giving Suzuki their highest market share in over 10 years. The conference was also a great chance to brief the dealer network on some of the exciting strategies and plans to help grow the market share even further in 2014.
The event was held jointly with Suzuki’s Marine Division and included a series of presentations and workshops from all areas of Suzuki’s business including; sales, aftersales, finance, technical and digital marketing as well as giving the dealers an opportunity to take part in product evaluation activities.
The product evaluations gave dealers the opportunity to compare the Suzuki ATV range against competitor models in a hands-on environment, highlighting the high level of confidence held in Suzuki’s ATVs. With Suzuki staff available to provide detailed information on the features and benefits of the Suzuki ATVs.
The main part of the conference concluded with a black tie Gala dinner at which awards were presented to some of Suzuki’s most successful dealers.
Powys based ET James & Sons won the Southern dealer of the year and Northern dealer of the year went to Yorkshire’s DH Wadsworth & Sons thanks to the hard work and continuous success of both dealerships.
The Aftersales dealer of the year for 2013 went to H. Pigney & Son to provide recognition for the high levels of aftersales service that the ATV dealership continues to provide.
Speaking after the event, Gareth said, “We are very grateful to those dealers that took time out of their businesses to attend our conference. The support and commitment of our dealers is integral to the success of Suzuki’s business and it was fantastic to get everyone together to say thank you to them and to continue to fuel their passion for both our products and our brand going forward. The event was a great success and we have already had some really positive feedback.”